The platform is rolling out a updated setting that allows them to cut down on the amount of artificial intelligence-produced videos appearing in their feeds. This move comes as the company revealed that it currently hosts over 1 thousand million AI videos.
Trial and Implementation
The update is in a pilot phase over the coming weeks before a full-scale rollout. This shift comes amid a surge in AI content, fueled by emerging AI video creators.
The Broader AI Trend
Studies have shown that nearly one in 10 of the fastest-growing video streams on a competing service only show AI-generated videos. A significant portion of this content is classified as “AI slop”, a phrase for poor-quality, mass-produced content that is often nonsensical or surreal.
Based on user feedback that many people like content created using AI tools, from digital art to science explainers, and we want to provide users the ability to increase or decrease of that, based on their own preferences,” said a spokesperson.
Scale of AI Content
TikTok shared that there are now 1.3 billion videos on its service identified as made with AI. Overall, in excess of 100 mn videos are uploaded to the service daily, making AI-generated material a limited part of its total content library.
Customizing Your Feed
Users will be in a position to decrease or raise the amount of AI content they watch by using the content preference feature in the application and picking “AI-generated content”. Additional categories that currently be modified under the filter include current affairs, fashion, cosmetics, and movement.
Platform Guidelines
The platform’s policies oblige content makers to label “realistic” AI-made content, and it bans dangerous deepfakes of celebrities or emergencies. Any realistic AI-generated clip that is not labeled can be deleted under its user guidelines.
Additionally, the app will now add an artificially created watermark to content produced via its built-in AI features, or flagged by an industry-wide initiative for recognizing AI-generated material. This step is aimed to help prevent users from seeking to evade the disclosure requirement.
AI Literacy Programs
TikTok is furthermore launching a two million dollar AI literacy fund for professionals and institutions to develop informative material about responsible artificial intelligence. This program will support charitable organizations specializing in teaching programming and robotics.
Platform Protection
The platform has supported its safety measures, during discussion over intentions to make redundant a large number of content moderators in the United Kingdom. TikTok is planning to cut hundreds of positions in its user protection department in London, with worker representatives and digital protection specialists expressing worry that humans are being replaced by machine-led review.
A senior executive clarified that staff-based oversight would continue to be important, but automated tools can shield workers by eliminating the most harmful content prior to it gets reviewed by staff. The platform stated a significant reduction in shocking and graphic content handled by safety staff over the last 12 months due to the use of its AI tools.
“We think that it’s essential to balance staff and AI to ensure user safety,” the executive stated. “We’ll have staff as integral to the approach, but we additionally believe it’s extremely critical to reduce exposure to dangerous material as swiftly, which is why a lot of the machine support is making a difference work at speed.”
